Cookie Policy

Last updated: February 1^st, 2022

The Groupe Marcelle Inc. (“Groupe Marcelle”) websites make use of cookies to optimize and improve the functionality of our websites. As we aim to protect your privacy and improve the user-friendliness of your visit to any of our websites, we feel it is important that we outline in this policy how and why we use cookies.

What are cookies?

Cookies are small and simple text files that are stored by your computer or mobile device when you use our websites. Nearly all existing websites make use of cookies.

Cookies make it easier for you to navigate our websites, as they allow us to tailor the information and content to your preferences and personalize your experience. Information we collect through the use of cookies and similar technologies enables us to understand how our websites are being used and how we can further improve them.

Your options

We can only place cookies if your browser allows the use of cookies.

If you do not want to receive cookies at all, you can adjust the settings of your web browser to fully block the use of cookies. In this case, some functionalities on our websites may be deactivated, such as the ability to open an account, to make an order or to use our chat function. You can also adjust the settings of your browser to be informed by your browser when a cookie is placed.

Third-party cookies

Third parties, such as service or analytics providers, may also place cookies on your computer when you visit our websites. Third-party cookies enable third-party features or functionality to be provided on or through the website or service you are using (such as interactive content and analytics). These cookies belong to and are managed by these other parties. You can set or amend your web browser controls to accept or refuse cookies. If you disable cookies in your web browser settings, no cookies can be placed on your device. In the event that you allow cookies, the privacy and cookie policies of these third parties apply.

In general, the following third party cookies may be set when you use Groupe Marcelle websites:

Facebook – when you are logged in to Facebook on your device, a cookie may be set to follow your interests on our website.
Google Analytics – We use Google Analytics, including Google Analytics cookies, to collect anonymous traffic data to help us analyze how members and visitors access and use our websites, and for other Analytics services relating to website activity and internet usage. Learn about how Google uses data from Google Analytics and how to opt out from Google Analytics by following the links in the table below
Ometria – We use Ometria to monitor website and email interaction data, in order to understand user behaviour and tailor personalized email and website experiences.

Table of third-party cookies

Third party	Privacy policy	Purpose
Facebook	Facebook Privacy Policy	Advertising served and measured by Facebook Audience Network
Google	Google Privacy Policy	Advertising served and measured by Google Ad Manager and Google Marketing Platform
Google Analytics	Google Privacy Policy	Analysis of Groupe Marcelle usage patterns
Klaviyo	Klaviyo Privacy Policy	Analysis of Groupe Marcelle usage patterns & personalized user experiences
Yotpo	Yotpo Privacy Policy	Management of user generated reviews
Zendesk	Zendesk Privacy Policy	Manages interactions between users and Groupe Marcelle Customer Service

Which cookies do we use?

Functional cookies

Functional cookies ensure that our websites function correctly. Examples include the saving of browser settings. These cookies cannot be deactivated, but they have no impact or limited effect on your privacy as no personal information is collected or transmitted to us. Among other things, these cookies ensure that:

Your preferences, such as your region, are saved;
The load on the websites is balanced, keeping it functional and available; and
The misuse or potential problems on our websites can be detected.

Examples of functional or necessary cookies we use include the following:

Name	Purpose	Expiration
ssUserId	Used to store a few details about the user such as the unique visitor ID	12 months
_orig_referrer	Used to store attribution information, i.e. the referrer initially used to visit the website	5 days
_isuid	Searchspring tracks user search behavior to power IntelliSuggest product elevations.	5 months
_sp_ses.709d	Cookies used to temporarily store data for the visit	5 hours

Analytical cookies

We may use Google Analytics or other analytics providers to collect statistics about the use and users of our websites. By measuring the use of the websites (or specific parts thereof), we can improve our websites for the benefit of users. We further use these statistics to measure the number of visitors, the duration of the visit of each visitor, how visitors navigate through the different pages on our websites, consider which sections of our websites need adjustments or should be revised, and optimize our websites in general.

The analytics cookies provide us with the following data that will be stored in our web analysis system:

IP address;
Traffic source or campaign that explains how the user reached our site;
Operating system;
Screen size;
Which pages and subpages are visited on the websites;
Duration of the visit or use of the websites and their subpages;
Contents of shopping basket (id, products, quantity and value) (stored in a persistent cookie); and
Previous visitor information (e.g. identity and customer information)

The following analytics cookies used on our websites are:

Name	Purpose	Expiration
_ga	Used to distinguish users	2 years
_gid	Used to distinguish users	24 hours
SID	Used for security purposes to store digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time which allows Google to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorised parties.	2 years

Browser settings

If you do not want websites to store cookies on your computer, you may adjust your browser settings. You will then be given a warning before cookies are placed. You could also adjust your settings to the extent that your browser refuses all cookies or only those from third parties. You can delete cookies that have been placed. Please note that you have to adjust the settings for each browser and computer you use.

Please note as well that we cannot guarantee that our websites will function properly if you do not want to accept cookies. You may not be able to access certain websites or certain features of the websites.

Deleting cookies

You may choose not to accept cookies through a setting on most browsers, or you can choose to be notified each time a cookie is set. If you choose to refuse cookies or if you delete cookies, you may not be able to use all the features of our websites.

Our privacy policy

You can find more information on how Groupe Marcelle uses your personal information in our Privacy Policy.

Questions

If you have any questions or concerns regarding the use of cookies by Groupe Marcelle, or any comments regarding this cookie policy, please contact us by email at contact@lisewatier.com