Last updated on: September 29, 2025

We value the trust you place in us and we respect your privacy. Please review the following information carefully as it describes how we collect, use, and disclose your personal information. 

This Privacy Policy (“Policy”) governs the personal information collected, used, and disclosed by Groupe Marcelle Inc. (“Groupe Marcelle,” “we,” “our,” or “us”). This Policy describes how we collect, use, and disclose your information if you:

• Visit our websites at groupemarcelle.com, watier.com, watier.us, marcelle.com, marcelle.us, annabelle.com, cwbeggs.com, and salesgroupemarcelle.com (our “Website”);

• Engage with us in other ways (during events, customer service, or other interactions with us) or use our Websites and other related services, including any sales, marketing, or events (our “Services”).

By providing us with your personal information, you consent to the collection, use, and disclosure of your information in accordance with this Policy.

We will only collect, use, and disclose your information with your consent, which may be express or implied under certain circumstances, or as otherwise required or permitted under applicable law. 

We reserve the right to update this Policy at any time, and such modifications will enter into force on the date specified in the update. Please make sure to check for changes to this Policy. We will consider that you have accepted the changes to this Policy if you continue to provide personal information to us once the changes enter into force.

This Policy does not apply to our employees or candidates.

This Policy also does not apply to any “business contact information” such as an employee’s name, title, business address, telephone number, or email addresses that are collected, used, or disclosed solely for the purpose of communicating with that person in relation to their employment or profession.

Please read this Policy carefully, as it will help you understand how we handle your information, your privacy rights, and how to contact us if you have questions.

 

1. How we collect personal information

Personal information is any information that allows you to be identified, directly or indirectly.

We collect your personal information on our own behalf and on behalf of our affiliates.

Your personal information may also be collected on our behalf by third parties, such as providers of technology services like order management platforms or newsletter management systems; feedback and review platforms, consultants offering some of our client services; agencies responsible for answering questions or handling customer complaints.

(1) Personal information you disclose to us

We collect personal information that you voluntarily provide to us when you register on our Website, express an interest in obtaining information about us or our products and Services, when you participate in activities on our Website or otherwise when you contact us.

The personal information that we collect depends on the context of your interactions with us and our Website, the choices you make and the products and features you use. The personal information we collect may include the following:

(2) Personal information provided by you

We collect your first and last name; phone numbers; email addresses; mailing addresses; usernames; contact preferences; billing addresses; and other similar information, depending on the circumstances.

(3) Payment data

We may ask for data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. We do not collect or access this information. All payment data is stored by PayPal and Shopify Payments. You may find their privacy policies here:

https://www.paypal.com/myaccount/privacy/privacyhub 

https://www.shopify.com/ca/legal/privacy

2. How we use your information

We use personal information collected via our Website for a variety of business purposes described below. We process your personal information in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below. We use the information we collect or receive to:

In addition to the purposes described above, we will inform you of other purposes for which your personal information is collected at the time of collection.

3. Automatically collected information

We automatically collect certain information when you visit, use, or browse our Website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Website and other technical information, and this information may be coupled with your name or contact information. This information is primarily needed to maintain the security and operation of our Website, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:

(1) Log and usage data

Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collects when you access or use our Website and that we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings, and information about your activity on our Website (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called “crash dumps”) and hardware settings).

(2) Device data

We collect device data, such as information about your computer, phone, tablet, or other device you use to access our Website. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.

(3) Location data 

We collect location data, such as information about your device’s location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access our Website. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). Such information will be used to understand browsing trends, evaluate the effectiveness of advertising campaigns, and improve your overall experience. You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your location setting on your device. Note, however, if you choose to opt out, you may not be able to use certain aspects of our Services.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.

Without limitation, we use the third-party cookies listed in the table below. Please refer to our Cookie Policy for more information on these cookies.

The above third parties may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage, and how you interact with our properties and ads. This information is used for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads, and other commercial purposes. For more information about the collection, use, and sale of your personal data and your rights, please use the links in the above table.

 

4. Information of minors

It is our intention to comply with all applicable laws regarding children’s privacy and advertisements that target them. We do not seek to collect personal information about minors under 14 years of age without the verified consent of their parent/legal guardian. However, if you believe that we are doing so, please let us know. If we wish to collect personal information about minors under 14 years of age, we will obtain consent directly from their parent/legal guardian, in accordance with applicable laws.

5. How we share your information

We will never sell your personal information to anyone. We will only transfer or disclose personal information about you to third parties as follows:

• You have authorized us to disclose the information to a third party for a specific purpose;

• The third parties are acting on our behalf as agents or service providers (for example, information technology service providers, hosting providers, marketing solution providers, transportation and shipping providers handling products you order from us and our affiliates with whom we share services, infrastructure, systems, and technology). We have contractual or other means in place with these service providers that oblige them to protect your information and only handle your information in accordance with our instructions;

• We may share your information with our affiliates that is subject to this Policy, and they will only use or disclose your information for the purposes for which it was collected by us. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control, or that are under common control with us;

• If a person is acting as your representative or if we reasonably believe that the person has appropriate authorization to act (for example, as tutor, holder of parental authority, etc.), or is a person who owns a service or product jointly with you;

• To satisfy legal requirements;

• If we are required to provide personal information in response to a legitimate court order, subpoena to submit documents, investigation by authorities or as otherwise required by applicable laws;

• If Groupe Marcelle sells its business or assets, in whole or in part, or is involved in a merger, as required by such a transaction, or as part of due diligence;

• As required or permitted by applicable laws.

6. How we safeguard personal information

We have implemented reasonable physical, technical and administrative security measures to protect personal information from being lost or stolen, or from being accessed, disclosed, copied, used or modified without authorization. The nature of these security measures varies by the sensitivity, quantity, distribution, and format of the personal information collected, as well as by the storage methods used. 

7. International transfer of information

Depending on the nature of the personal information, it may be stored in our offices, as well as in the various computer systems in our offices, in our storage facilities, or in those of our service providers.

Your personal information may be transferred outside Canada, including countries located in the European Union and China, for the purposes described above, including its collection, use, disclosure, and storage. Please note that information stored outside Canada will be subject to the laws of that jurisdiction, including potential access by local law enforcement.

If you have any questions about our use of service providers located outside of Canada, please contact our Privacy Officer (see contact details below).

8. Retention of personal information

We retain the personal information we collect for as long as required to meet identified purposes, as long as it is reasonable to do so for customer service, legal, or commercial reasons. The retention period depends on the purposes and the nature of the information. On the expiry of this period, we permanently and securely destroy or anonymize the information in compliance with applicable legislation. 

9. Third party 

Our websites and applications may contain links to third-party websites or applications (collectively, “Third Party Sites”). We are not responsible for the privacy practices of Third Party Sites, which are not under our control. Any personal information transmitted through Third Party Sites is subject to the privacy policies of those Third Party Sites. It is your responsibility to review those policies to ensure your personal information is protected.

10. Your privacy rights

Subject to the limits and provisions of applicable laws, you have the right to:

• Request access to your personal information;

• Correct or update your personal information;

• Withdraw your consent at any time (the withdrawal of consent requires us to stop using any personal information that depended on that consent; the withdrawal of consent will not affect the lawfulness of use based on your consent before its withdrawal); and

• Request the deletion of your personal information if it is outdated or not justified for the purposes it was collected.

If you submit a request to withdraw your consent to use or disclose your personal information, how we handle that request will depend on the situation and reasons. 

• You may withdraw your consent, but we will no longer be able to provide you a Service or product that requires such consent; or

• You may not withdraw your consent because processing your personal information is necessary or mandatory.

In either case, we may be legally required to retain certain personal information.

You may exercise the foregoing rights at any time by contacting our Privacy Officer (see below).

Any such request must contain sufficient details for us to be able to address it. We undertake to respond to any such request within a reasonable period of time, and to the extent possible, within a maximum of thirty (30) days, as set out in the applicable laws. We must, however, first verify the identity of the person making such a request.

We will ensure that your personal information is as accurate, complete and up-to-date as possible for the purposes for which it is used. However, it is your responsibility to advise us of changes to your personal information, such as your contact information.

Opting out of email marketing: You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails or text messages that we send or by contacting us by email at the following address: contact@watier.com. You will then be removed from the marketing email list; however, we may still communicate with you, for example, to send you service-related emails that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes. To otherwise opt out, you may access your account settings and update your preferences.

11. Challenging compliance and complaints

If you have any questions, concerns, or wish to submit a complaint about our privacy practices, you may contact our Privacy Officer:

By email at dpo@groupemarcelle.com or via regular mail: 9200 Chemin de la Côte-de-Liesse, Lachine, Qc, H8T 1A1

If you were not satisfied with our handling of your concerns, you may contact the following organizations responsible for the protection of personal information:

• The Office of the Privacy Commissioner of Canada (federal), toll-free 1-800-282-1376; or, as applicable 

• The Office of the Information and Privacy Commissioner for British Columbia; 

• The Office of the Information and Privacy Commissioner of Alberta; or 

• The Commission d’accès à l’information du Québec.

12. Contacting us

You may contact us by writing to our Privacy Officer: 

dpo@groupemarcelle.com